#EHBJ: Eerste Hulp Ben Jij
You're the first aid
A campaign, but different.
In the Netherlands, Safety Regions are legally obliged to inform residents about risks in a specific area. In the province of Groningen, we communicate the possible risks in a slightly different way. We don't just throw the information over the fence, but we have created a campaign to make residents aware of what they can do by themselves and together.
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Modern government
Safety belongs to all of us. That is why the Security Region of Groningen isn't adopting a traditional and channel-oriented approach with this campaign, but an interactive and demand-oriented one.
In addition to factual information, #EHBJ also offers space for specific and meaningful action(s). With #EHBJ, the Safety Region of Groningen is part of the inhabitants in order to advise, help and to increase self-reliance and co-reliance in the region. They do this with one primary goal: At some point we can all say that our safety is really our safety.
Online and offline
The campaign is an initiative of the Safety Region of Groningen and partners. The campaign has a regional character. This does not alter the fact that everything has been pulled out o reach as many residents of the province of Groningen as possible. Online as well as offline.
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